AI Insights · Timothy · March 2025
Top 5 Social Networking Apps on Unified Platform in Nigeria Q1 2025
Explore the performance trends of the top social networking apps in Nigeria for Q1 2025, featuring insights from Sensor Tower.
In the first quarter of 2025, Nigeria's social networking app landscape saw significant activity across both iOS and Android platforms. Here’s a look at the performance trends of the top five apps during this period, based on data from Sensor Tower.
WhatsApp Messenger maintained a robust presence with weekly downloads ranging between 247K and 446K. The app's active user base showed a gradual increase, ending the quarter with approximately 63.9M users.
Pi Network experienced a notable peak in downloads mid-quarter, reaching around 345K in late February. Active users also surged, peaking at around 5.9M during the same period.
Telegram Messenger saw steady revenue, with weekly earnings fluctuating between $24K and $36K. Downloads varied from 120K to 151K weekly, while active users remained consistent, hovering around 21M.
Facebook displayed stable revenue figures, ranging from $9.6K to $12.2K. Downloads were steady, with a slight increase towards the end of the quarter, reaching over 302K. The active user count remained strong at approximately 27M.
小红书 – 你的生活兴趣社区 had a varied download trajectory, peaking at over 365K in January. However, both downloads and active users declined towards the end of the quarter.
For more detailed insights, visit Sensor Tower's website.
